NextStage Announcements at eMetrics Marketing Optimization Summit Washington DC
This is a reminder of the product announcements and expected launch that were made in October at the eMetrics Marketing Optimization Summit in Washington DC.
NextStage OnSite (NSOS)
NextStage OnSite (NSOS) was introduced during a two minutes vendor line-up.
NSOS allows you to better understand who’s coming to your website and how they feel about your communication. NSOS additionally provides recommendations to improve the effectiveness of your website. The product will be released in Q1 2010, definite dates will be communicated through this Blog and via Twitter.
The results of the Independent test proving accuracy in predicting age and gender of online visitors to a website rendered by Evolution Technology (ET) was presented. We believe ET will change the paradigm of Web Analytics and Digital Marketing as we know it today as it provides unique reports about your visitors and automatic recommendations for improvement based on Rich Personae that can not be rendered by any other existing tool.
For more information,
- Download the Free White Paper explaining the test
- Watch the video of the presentation at eMetrics San Jose
- Read about a few of the reports available by reading this post and this post
NextStage Advertising Intelligence (NSAI)
The Alpha version of NextStage Advertising Intelligence (NSAI), our first available product, was introduced during a 10 minutes presentation at the summit. NSAI will be released before the end of Q4 2009.
NSAI allows you to upload any marketing material (print ad, website, newsletter, …) and get best fit audience information and hidden messages of your communication.
Pricing is set at 39.95$ per single use as we want all people to be able to use our technology thus we have decided to price it very reasonably. Bundles will be made available in order to foster optimization, please contact us for more information.
Note that this product will be available only for the U.S. market in its first version as it is language dependent: it feeds on the language used within the digital communication to extrapolate age and gender compatibility, amongst other data points. Expect other languages to be rolled-out in the near future.
Read about some reports that will be available in NextStage Advertising Intelligence here.
NextStage Sentiment Analysis (NSSA)
At the end of the presentation, another product was revealed: NextStage Sentiment Analysis (NSSA), which will also be launched in Q1 2010.
This product will provide you with qualitative information about a writer’ sentiment (eg. blogger) thus not crawling the web in search of positive, negative or neutral mentions of your brand.
One of the reports that will be introduced is what we call internally the ‘BullShit Meter’. This report allows you to know if the writer believes what he’s writing, or not.
Please note that this is an internal name for the report. Don’t hesitate to share your ideas about how we should name it in order to be more politically correct.
NSSA will allow you to upload or point to any material (eg. a blog post), providing you with qualitative sentiment analysis information about it.
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This was a brief glimpse of what NestStage Analytics has been working on over the past months. I hope that you are as excited as I am about our upcoming products. As always don’t hesitate to send us your feedback and specific requests: we are out rolling slowly and surely what we believe to be useful products for the community and welcome any comments or questions you might have. Thank you.
Howdy,
Glad you folks enjoyed Rene’s presentations and the product announcements. Some folks may remember the BS Meter from the first issue of our NSE newsletter, The NextStage Irregular (you can sign up on http://www.nextstagevolution.com) where I mentioned Matt’s BullPoop Meter. It’s been in the works for a while, the main challenge being how to identify someone’s internal belief that they’re not contributing information they recognize as truthful (anybody up on the neuromathematics of subjective experience? I cover it in Reading Virtual Minds and it’s a fun ride (the math. The book, too, and definitely the math)).
Also, the Sentiment Analysis tool was what produced the results for http://www.bizmediascience.com/2009/06/sentiment_analysis_anyone_part.html and http://www.bizmediascience.com/2009/06/canoeing_with_stephane_sentime.html.
The science behind and development of OnSite (and all of our tools, actually) is documented in Reading Virtual Minds V1.
Again, glad you all enjoyed eMDC. – Joseph