NextStage Analytics Gold Sponsor @ eMetrics Washington
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In a couple of weeks lots of Web Analytics folks will gather as usual at eMetrics Marketing Optimization Summit in Washington. As you know this is an event that I haven’t missed in years, but this time is special. This time I’m not only going as advisor of eMetrics or Chair of the Globalization effort of the WAA, this time I also attend as Gold Sponsor!
NextStage Analytics has been working hard to get our first tool, NextStage Advertising Intelligence, ready and we’re going to open the curtain and show you what it is and how it works. I’m not going to have a booth and all that, but instead I’ve booked a Suite so I can make some private demonstrations of our technology and explain you where we are.
As Gold Sponsor of eMetrics we have a 10′ presentation and I’ve scheduled it on Wednesday the 21st just before Eric’s Web Analytics Wednesday (so you can come by and talk after my presentation). What will I present?
Does Your Audience Wear a Tie, a Blouse or Knickers?
Is your marketing material geared to men or women? Young or Old? College educated or high school dropout? Hispanic or Asian-American? And can you prove it? Be one of the first to see NextStage’s Advertising Intelligence tool. In about 30 seconds NextStage Advertising Intelligence can tell you who your material will impact and how strongly.
Be there…and dress well.
You have probably noticed that I’m not based in cloudy Belgium anymore but in sunny Spain. Some friends have asked me: ‘And what about the Belgian chocolates tradition at the Lobby Bar?‘ To be honest, at first, I wanted to bring some Spanish chocolates. Aurélie and I have thus ta/ested all the luxury chocolates that we’ve found here in Madrid… Unfortunately the ta/este results where very clear: You can’t compare Marcolini’s chocolates to Spanish chocolates… Then Aurélie suggested me to bring some Jamon iberico ham. Unfortunately, I’m afraid that it won’t pass through customs and if it does, I don’t think that the Hotel manager will be happy if I start cutting ham at the lobby bar 
So in the end I’ve decided not to change the tradition (some things don’t change). Yes, I will be bringing some Marcolini chocolates that are currently traveling between Brussels and Madrid
To recap:
- Attend my session @ eMetrics on Wednesday 21st at 5:50pm
- Poke me at any time during the conference if you want to learn more (@rdo on twitter), and most important…
- Come by the Lobby Bar every evening to get your fix of fabulous Belgian chocolates!
I hope to see you there!
Cheers,
René
P.S. I leave you with some words from our Godfather (something we did over 2 years ago at OX2):
