Joseph Carrabis @ iMedia Brand Summit Colorado
Last June Joseph and I had the pleasure to attend the iMedia Brand Summit in Colorado Springs where Joseph was doing a Master Class. In his session titled ‘The Usability Doctor is in’, attendees to the conference were able to pick Joseph brain’s and have a free audit of the design of their website.
What you’ll see hereunder are the videos of that session that iMedia was kind to record and provide to us.
So why I’m showing you this to you? First because you’ll find some great takeaways that you can use in your future web designs and also because what Joseph is doing in the video is what our NextStage patented Evolution Technology does automatically without any human intervention. This gives you thus an idea of what to expect from our future tools.
Video 1: Introduction + Barnes&Noble Case (part 1) + Search is the last bastion of poor design (you might want to skip the intro)
Video 2: Barnes&Noble case (part 2) + History.com case (part 1)
Video 3: History.com case (part 2) + Oreck.com case (part 1)
Video 4: Oreck.com case (part 2) + Capital One + The God Spot
Video 5: History.com case (part 3) + Tourists vs. Locals + Taco Bell case (part 1)
Video 6: Taco Bell case (part 2) + Barbie.com case + Scott.com case (part 1)
Video 7: Scott.com (part 2) + Joseph thoughts about Online Surveys
I’m sure you’ve enjoyed the videos, don’t hesitate to share your comments or post your questions hereunder. If you’re hungry for more and want to read further, look at Joseph’s post that includes a full bibliography 
If you want to give a try to one of our tools, sign up for the Alpha of NextStage Advertising Intelligence!
Cheers from sunny Madrid,
René
UPDATE:
Joseph just published on the iMedia website a detailed post where he explains more in depth some of the tips he gave during this session.
