NextStage Analytics predicts age & gender: the proof

2009 May 26
by René

A few weeks ago, I presented at eMetrics San Jose the results of an independent test. The purpose of the test was to prove the accuracy of NextStage’s Evolution Technology.

Here’s the video (you might want to skip the first 45 seconds):

Thanks to Laura Lee Dooley for taking the video and posting it.

Very shortly I’ll publish a marketing white paper describing the test methodology and the results of the test. In addition a more detailed scientific White Paper (intended for Joseph’s research peers and to be presented at scientific conferences in the US and China) will be available from NextStage Evolution after conference publication.

We don’t claim to have a 98% or 99% accuracy across all NextStage Analytics Reports as this test was created to prove that our technology could predict age and gender, but in ‘real life’ we expect to have an overall accuracy across all reports of about 83%.

Don’t hesitate to send me your comments and questions through the comment box or directly in the contact page.

René

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4 Responses leave one →
  1. 2009 May 27

    René – great presentation!

    I am very anxious to see the white paper and experiment with this amazing new technology.

    Cheers,
    PK

  2. 2009 September 13

    René – great presentation!

    I am very anxious to see the white paper and experiment with this amazing new technology.

    Cheers,
    PK…

Trackbacks & Pingbacks

  1. eMetrics Madrid - ¡Y lo inauguramos nosotros! | Genetsis
  2. Predicting Age & Gender Online White Paper | Making Marketing Actionable | NextStage Analytics

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