People are still confused with NextStage (and NextStage knows what, where, why and how to fix it)

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After a few days of being up and running, I went to analyse a little bit the first hundreds of visits to this Blog and I see that most of visitors are a bit confused with this Blog.   I understand that the technology that we have it’s not the most easy to understand and as we don’t have NextStage Analytics out there yet it’s also confusing what NextStage Analytics will do.

Why do I say that people are confused?  Well that’s NextStage Analytics that tells me that (see image hereunder. The yellow circles are confusion points. There were more, these were the big ones and we’re only showing results from the home page), during the first days we placed the JavaScript of NextStage to gather data and see how people were reacting.  So this means that I still have to do some work to simplify and to explain things better (The blue circles are what people want more information on).

Were do I start?  Well, I’m going to start explaining NextStage Analytics as this is going to be the product that you’ll be able to use in a few months.  How odes it work and what is does?  Let me first quote Shaina from Critical Mass ( you can read other quotes here) that wrote a very good summary of NextStage Analytics:

“NextStage’s patented technology uses mouse tracking techniques to collect subconscious behaviour, which is mapped to 70+ different personality types derived from traditional psycho and emotional cognitive behaviours from a 100k+ behaviours database. The technology also eliminates the need for first or third party cookies, giving a much more accurate read on unique visitors. It can even tell unique visitors apart on shared computers because the subconscious behaviour is different by user. … [NextStage's Sentiment Mining technology] can be used in place of traditional qualitative research techniques and quantitative surveys, especially in the area of product development and response to design and communications.”

So this means that NextStage Analytics doesn’t report upon click stream data as other WA tools.  It reports upon how you interact with the website you’re visiting, how you move your mouse and how you type in your keyboard (not what you type). For example, the red circles in the image are the things Evolution Technology determined were recognized by the majority of visitors as brands or were in the process of becoming brands (what Joseph calls “going into deep memory and cognition” and thank you for recognizing me as a personal brand). ET can also determine which brands are brand ascendent (coming into awareness) and brand descendent (becoming passe).

With the information that we collect from the way you navigate thanks to our patented technology, we’re able to translate that into valuable information as: your age, your gender, are you satisfied (green circles) or confused (the yellow circles) with the website and many other things that we will unveil shortly.  As Shaina said in her quote we also have a huge bahaviour database that allows us to determine the personnality of the visitor which allows us to see if the website is effective with them.  As we can see this NextStage Analytics is able to provide you with suggestions of improvement (or recommendation if you prefer).  This is what really thrills me about this tool.

René

Articles You May Enjoy:

• November 24, 2009 -- NextStage Rich Personae^TM classification (1)
• October 7, 2009 -- Do you want to learn the science behind NextStage? (1)
• August 25, 2009 -- Joseph Carrabis @ iMedia Brand Summit Colorado (0)